We understand that our need and desire for new clothes is sometimes in conflict with our social and political efforts to minimize our footprint and stop exploitation of our fellow beings around the world. We also know that voting with your dollar, and using your monetary power to drive economic change is one of the most significant ways one individual can make a difference.

So, we strive to help you harmonize your fashion-savvy self with your deeper awareness that consumerism can be a real drag.

We promote, support, and sell products from socially and environmentally friendly designers, clothing labels and local artists to provide you with a new kind of conscientious shopping experience.

We want you to feel good in your new clothes knowing you are part of the solution.

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