A five week college graduation trip to Costa Rica turned into a business venture for two Southern California friends Griffin Thall and Paul Goodman. During their visit to a small community in Costa Rica, they crossed paths with two men named Jorge and Joaquin who were peddling bracelets on the street. The colorful bracelets were handmade in a simple way that seemed to capture the essence of their journey. When they first met Jorge and Joaquin, they were living in a single room with three beds shared by several other members of their family. Seeing this, Paul and Griffin asked them if they would be willing to make 400 bracelets to take back to the United States with them. Jorge was delighted to make such a sell, and the guys were thrilled to help them out, but to everyones good fortune, soon after returning to the states their friendship blossomed into a full-fledged business relationship.
Pura Vida is more than just a saying, it’s a lifestyle representing the simple things in life. The phrase “Pura Vida” (pu·ra vi·da) means “pure life” in Spanish. The pura vida lifestyle is embodied by the enjoyment of a life lived slowly, the celebration of good fortune, and the refusal to take anything for granted. It’s about being free and living life to the fullest; it’s an attitude.

Now, they are able to give Jorge and Joaquin enough business to live comfortably in a house of their own and have 85 of their amigos work with them. Jorge and Joaquin went from selling a few bracelets a week to now over 25,000 a week.

Pura Vida Bracelets aims to do more than just provide jobs for artisans in Costa Rica. The Charity Collection was created to give back to charities all over the world through the sale of individual charity bracelets. In 2013 they were able to donate over $140,000 to 190+ charity organizations and they’ve only grown since then. On top of that, they’re a 1% for the Planet Member donating back to over forty 1% for the Planet non-profit partners through our Enviro-Causes Charity Collection. From the protection of our ocean habitats to cancer research, Pura Vida Bracelets try to support as many causes and organizations as possible.

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